The film.
To celebrate the launch of the Autumn/Winter collection, in co-production with Yonic Productions, London-based clothing brand, THE FOLD, has created a short film, The Arrival — a celebration of modern femininity and the transformative power of exceptional clothes. Written, produced and performed by Cara Mahoney, the campaign film brings that idea to life with a playful twist.
Every arrival tells a story.
Several outfit changes. A few false starts. An impressively optimistic departure time. And still five minutes early.
Introducing The Arrival, our new Autumn Winter 2026 short film, written, directed by and starring rising talent Cara Mahoney.
Set on the eve of a career-defining event, it follows the moments before the big entrance, when getting dressed becomes a ritual of becoming exactly who you want the world to meet. Because behind every perfectly composed entrance, there's a story. And quite possibly a small crisis involving an outfit.
The wardrobe? Impeccable. The preparation? Another story entirely.
